Privacy Policy

INTRODUCTION

This Privacy Policy describes how Flowerdale Estate collects, uses, and discloses your personal information via our website www.flowerdaleestate.com.au (the ‘Site’, ‘we’ ‘our’ or ‘us’) when you visit or make a purchase from us. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

 

  1. DATA COLLECTED

When you visit our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as ‘Device Information’.

We collect Device Information using the following technologies:

  • ‘Cookies’ are data files that are placed on your device or computer and often include an anonymous unique identifier. The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as allaboutcookies.org

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above. For more information about cookies, and how to disable cookies, visit allaboutcookies.org

  • ‘Log files’ track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date-time stamps.

  • ‘ Web beacons’ , ‘tags’ , and ‘pixels’ are electronic files used to record information about how you browse the Site. Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal and other payment options as shown on our website), email address, and phone number. We refer to this information as ‘Order Information’ . When we talk about ‘Personal Information’ in this Privacy Policy, we are talking both about Device Information and Order Information.

REGISTRATION DATA

If you register on our website, we store your chosen username and your email address and any additional personal information added to your user profile. You can see, edit, or delete your personal information at any time (except changing your username). Website administrators can also see and edit this information.

GOOGLE ANALYTICS

We use Google Analytics on our site for anonymous reporting of site usage. So, no personalized data is stored. If you would like to opt-out of Google Analytics monitoring your behaviour on our website please use this link: Google Analytics Opt-out.

CASES FOR USING THE PERSONAL DATA

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you Screen our orders for potential risk or fraud
  • To share with our order processor WooCommerce
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services

 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site) and to assess the success of our marketing and advertising campaigns. We may also collect additional information if you contact us for customer support.

 

  1. EMBEDDED CONTENT

Pages on this site may include embedded content, like YouTube videos, for example. Embedded content from other websites behaves in the exact same way as if you visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged-in to that website. Below you can find a list of the services we use:

INSTAGRAM

We use the Instagram API to display our feed timeline on our site. Instagram has its own cookie and privacy policies over which we have no control. Your IP is not sent to an Instagram server until you consent to it. See their privacy policy here: Instagram Privacy Policy.

YOUTUBE

We may use YouTube videos embedded on our site. YouTube has its own cookie and privacy policies over which we have no control. There is no installation of cookies from YouTube and your IP is not sent to a YouTube server until you consent to it. See their privacy policy here: YouTube Privacy Policy.

 

  1. HOW DO WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you.
  • Screen our orders for potential risk or fraud.
  • To share with our order processor WooCommerce.
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site) and to assess the success of our marketing and advertising campaigns. We may also collect additional information if you contact us for customer support.

 

  1. DATA RETENTION

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

  1. SHARING PERSONAL INFORMATION

We don’t share your data with third-parties in a way as to reveal any of your personal information like email, name, etc. The only exceptions to that rule are for partners we have to share limited data within order to provide the services you expect from us. For example: we use WooCommerce to power our online store. You can read more about how Woocomerce uses your Personal Information here: https://automattic.com/privacy/.

As mentioned above, we also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or another lawful request for information we receive, or to otherwise protect our rights.

 

  1. BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/howdoes-it-work.

You can opt out of targeted advertising by using the links below:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous.

Bing: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/

 

  1. USING PERSONAL INFORMATION

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

  1. YOUR DATA RIGHTS GENERAL RIGHTS

If you have a registered account on this website or have left comments, you can request an exported file of the personal data we retain, including any additional data you have provided to us.

You can also request that we erase any of the personal data we have stored. This does not include any data we are obliged to keep for administrative, legal, or security purposes. In short, we cannot erase data that is vital to you being an active customer (i.e. basic account information like an email address).

If you wish that all of your data is erased, we will no longer be able to offer any support or other product-related services to you.

 

  1. CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

  1. CONTACT US For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@flowerdaleestate.com.au or by mail using the following details:

Privacy Compliance Officer
2285 Broadford – Flowerdale Road Strath Creek VIC 3658